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Friday, 16 July 2021

Lack of chips won't make much difference to company's production, the company is preparing stock for the festive season

 Lack of chips won't make much difference to company's production, the company is preparing stock for the festive season

Lack of chips won't make much difference to company's production, the company is preparing stock for the festive season

The impact of semiconductor and chip shortages is once again being felt in the electronics and automobile industries. A company like Samsung has even said that its supply will be reduced by 70%. As well, many automobile companies will once again suffer from chip shortages. However, Mahindra & Mahindra has said it will not be affected by the lack of chips.


The company said production was unlikely to be further affected by the chip shortage. But it is true that chips can disrupt global production. The company is producing vehicles without chipsets.


The shortage of chips will have an effect but not more

Anish Shah, Managing Director and CEO, Mahindra & Mahindra, said the lack of chips is a challenge for companies around the world. It can take months for everything to recover. We also expect production to be disrupted in the next few months due to chip shortages. However, it does not seem to have much effect.


The difference between demand and supply can be seen

The company may also launch other vehicles with its most awaited XUV 700 and New Scorpio in the coming days. As well, the demand for the current model is even higher. In such a situation, supply can be a difficult challenge for a company compared to demand. However, the company says it is in constant touch with chip suppliers and is trying to address the shortage issue.


Kovid increased the demand for tractors


    It is not that the demand for Mahindra's vehicles has increased. But sales of tractors have increased dramatically compared to other companies. Tractor sales rose 30% year-on-year in June when the second wave of the Covid-19 hit the country. From these figures it is clear that the demand for tractors in the villages continues.

    Anish said the demand for tractors in villages is very strong at present. In such a scenario, the company is ready for the upcoming festive season. They are planning to keep the stock ready. Everyone's sales are also expected to grow rapidly this time around with the launch of the new model.


Mahindra car prices rise from July 1

Prices of raw materials used in vehicles have been steadily rising due to the Kovid epidemic. This has also affected Mahindra's four wheeler. Prices for the company's vehicles have risen from 3,356 to 92,000. Mahindra's most in-demand off-road SUV, the most expensive Thar, has gone up in price. This car is also the most expensive compared to other companies.


The price of Thar went up from Rs 32,000 to Rs 92,000

Mahindra Thar is priced between Rs 32,000 and Rs 92,000 depending on the variant. That is, the company has increased prices by 2% to 7% since its launch. Thar has become Mahindra's popular SUV. Its delivery is taking more than 3 months. Even after this, it has received more than 50,000 bookings. The company is constantly trying to increase its production, but the situation is not getting normal.

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Mahindra's New 2021 model

Since July 1, almost all Mahindra vehicles have become more expensive. The Mahindra Ultras G4 has seen the lowest increase of Rs 3,356. However, its price starts from around Rs 29 lakh. Bolero, on the other hand, is worth Rs. 22,508, KUV Rs. 2,672, Marazo Rs. 30,867, Scorpio Rs. 3,395, XUV300 Rs. 24,029, XUV 500 Rs. 3,068.

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